Welcome to the age of the customer!
of the buyer’s journey is now done digitally
of consumers complaining in social media expect a 60 minute response time
stop doing business with an organization after one bad experience
increase in retention rate for companies that focus on customer centricity
Siska helped us greatly in shaping and refining our CRM strategy. The constructive feedback on our original ideas and valuable inputs were instrumental in bringing together our many requirements and developing a coherent implementation strategy. Siska always kept in mind our ultimate goal to design processes that create value both for our company and our customers.
Based upon a broad and deep experience in the CRM area, Siska is surely one of the leading CRM subject matter experts! She’s able to guide organisations into customer-centric thinking, very credible in C-level conversations and strongly result-oriented. And last but not least, a fun colleague to work with!
I had a chance to observe Siska explain CRM concepts to a bunch of my young students and what struck me was the ease with which she could adapt her story to the needs of students who did not have any work experience. I have observed Siska similarly in settings where amongst industry professionals, she holds her own and manages to gain the trust of professionals. In my opinion, her expertise in her domain combined with tailoring her message to her audience makes her an invaluable asset and a consummate professional.